Every business needs an edge to be competitive in the current marketplace. One of the potential boosts can come in the form of business video. In this visually-oriented world of ours, releasing a video about your business can make it easier for people to know about it.
Before anything else though, let’s clear up the difference between a business video and an advertisement. Though they may seem the same, they are fundamentally different. An advertisement is supposed to be a brief teaser that will have your customers wanting more.
A business video is not a short hint of what your product or services. It is an in-depth look at what you’re capable of. There are several reasons why this is better than an ad.
A Full Explanation
The biggest question that a business video can answer is what exactly your business is all about. This is pretty important if you are a company that specializes in technology. To get sales, you need to make people understand what your product can actually do.
This is why business video production uses a combination of animation, voice-overs, and live-action footage to showcase exactly what a business does. This simplifies a lot of the work for your sales reps – just have them show your video to give people a lowdown on what you do.
One of the big barriers to sales is that a lot of customers would like to see the product or service in action. This can be difficult for some products like disposal services or something similar. However, with corporate video production services, they can film you in the middle of a job.
This showcases exactly what your company is capable of and even shows off some of your techniques and equipment. These videos can also show off your products in the best light and have a peek at their features.
Nowadays, social marketing is the name of the game. A single shared video can reach up to millions of potential customers. Professional corporate videographers would know how to edit and craft a video that will have people sharing it with their friends. It can be an innocent day at the office or a quirky use of a product, but the result is more attention and traffic to your company’s website.
Finally, business videos are not just for advertising. You’ll also want corporate video as a training tool. Instead of having a person stuck training new guys, training videos are a great help with manpower concerns.
Business video is very useful and you should seriously consider it to add to your business arsenal.